Today’s websites are more complex and interactive than ever before. A website is no longer just a place for you to put your content neatly on one page; it can be an engaging, informative experience with graphics, video embedded content, and more! And at the end of this interactive journey lies your call-to-action, which will tell users what you want them to do next.
The Dos and Don’ts of Designing a Website
A good website should give visitors all they need to make informed decisions about whatever you’re selling or promoting. It should also entice visitors to stay for a while and really get to know your brand. Whether it’s a business, a non-profit organization, or just an online blog that you want your visitors to visit again and again, there are certain dos and don’ts when it comes to effective web design that will help you reach your goal.
1) HAVE A CLEAR MESSAGE
Your website should have a clear message. What are you selling or promoting? What do you want your visitors to do? Once you know this, it becomes much easier to design your website in a way that will deliver that message effectively. Too often, websites try to cram too much information into their pages and confuse.
2) USE RELEVANT IMAGES
You have a few seconds to catch your visitors’ attention when they land on your site, so make sure you use appropriate images that are relevant to your message. If, for example, you’re selling shoes, what image do you want people to see? Do you want them to see an image of someone walking on the beach or running through the woods? Maybe it’s both! Whatever images you choose, they should embody your message.
3) MAKE IT EASY TO NAVIGATE
Once users are on your site, make sure it’s easy to navigate. Don’t clog up your pages with too many links; only include ones you think will be helpful to your visitors. If there’s no need for a link, don’t include it.
4) USE STRONG COLORS
Make sure to use strong colors that contrast well with each other and really grab people’s attention when they’re on your site. Make sure the color scheme flows well. You want visitors to stay on your page, not leave it because they don’t like the color scheme or can’t find what they’re looking for.
5) INCLUDE VIDEOS
Another way to grab people’s attention is through informative and engaging videos. If you have a service you offer, give a quick video tour of how it works. If you’re a non-profit organization, share a video about your cause. People are more likely to stick around and watch a video than read long chunks of text.
6) USE A CLEAR FONT
Make sure your font is easy to read. Sans serif fonts (without the extra lines on the ends of the letters) are usually best for website design because they’re easier to read on a screen. Stay away from fonts that are difficult to decipher or too small.
7) MAKE SURE IT LOOKS GOOD ON ALL SCREENS
Your website should look good on all screens, whether it’s a desktop computer, a laptop, or a mobile phone. If your text is too small on some screens, it’ll just be unreadable for those users. Test your site on different devices to make sure it looks good everywhere you think it will be seen!
8) KEEP IT SIMPLE
There’s no need to overcrowd your website with tiny links and widgets that aren’t necessary. If you’re having difficulty fitting everything on one page, consider what really needs to be there and cut out the rest. It’s not necessary to have a lot of graphics or videos on your site, but if they help you effectively deliver your message, by all means, include them!
9) TEST IT OUT
Before officially launching your website, be sure to test it out. Make absolutely sure that the font looks good on all screens and is easy to read, that links are working properly, and that nothing gets cut off when the site is scrolled down. There’s nothing worse than having a broken link or an unreadable paragraph of text!
Some certain dos and don’ts will help you create a website that effectively delivers your message. If you follow these tips when you design your website, you will produce a much better quality product that your customers will love.